T**tter Archive — Ralph Brandi 🇺🇦-🇺🇸 (@thereisnocat)

Ralph Brandi 🇺🇦-🇺🇸 @thereisnocat April 10, 2018 at 5:02:37 PM

The technology that does this is called ATLAS. It was originally created by aQuantive, who were bought by Microsoft (along with an ad agency that I work for, which is why I know this) to compete with Google’s purchase of DoubleClick. MS sold ATLAS to Facebook 5 years ago. https://twitter.com/leahmcelrath/status/983797053364097026

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